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Today, rising Glaswegian pop duo HYYTS have released their emphatic new single ‘Singing Your Name’ via Warner Records UK. The single comes ahead of the duo supporting BRITs Rising Star Griff on her sold out UK tour later this month, culminating at London’s Shepherds Bush Empire, and their own recently-announced headline tour in November, seeing them bring their exhilarating live set to venues across the UK.
‘Singing Your Name’ showcases HYYTS’ trademark unashamed pop sonics and lyrical honesty to form a single that is as meta as it is euphoric. It also continues what has been an incredible year so far with their recent Helluvatime EP accumulating support from The Observer, Radio 1, Graham Norton, Elton John and more, winning Best Pop Act at the Scottish Music Awards and a nomination at The Scottish Alternative Music Awards, and more.
“This song is meta as f*ck - it’s this big jumpy pop song about how much we hate writing songs about our exes because we have to sing them to crowds every night and re-live that pain, so we’re literally going to be singing this to a crowd about how sh*te they’re making us feel lol” Adam says. He continues, “This song is like the lovechild of Hall & Oates and the Sugababes and we imagine it being the soundtrack of a noughties reality TV star’s fitness DVD. It encapsulates what HYYTS is about - we’re intentionally un-cool and just two fragile wee boys from Glasgow writing sad bangers that are universal and inclusive and make people want to dance.”
HYYTS supporting Griff on UK tour:
20 October - The Academy, Dublin - SOLD OUT
22 October - King Tuts, Glasgow - SOLD OUT
23 October - Deaf Institute, Manchester - SOLD OUT
25 October - o2 Academy, Birmingham - SOLD OUT
27 October - Shepherds Bush Empire, London - SOLD OUT
HYYTS headline tour:
29 November - Louisiana, Bristol
30 November - Colours, London
02 December - The Victoria, Birmingham
03 December - Saint Luke’s, Glasgow
04 December - Head Of Steam, Newcastle
05 December - Yes Basement, Manchester
HYYTS is formed of Glaswegian natives Adam and Sam, whose brotherhood has shaped HYYTS from their bedroom beginnings to unashamedly and rapidly infiltrating the pop landscape. With a sonic palette that traverses pop and electronic, their sound amalgamates the euphoria of the 80’s pop and modern sensibilities, journeying from underground club culture to production laced with brooding beats and soaring pop ambition. At the core of their artistry is contrast. From juxtaposing paths that led them to HYYTS; the contrasting influences that are woven to create their sound; to their lyrics bearing witness to their brutal honesty while the sonics blare instant dancefloor joy. The band signed to Warner Records in late 2019, going on to release an array of euphoric pop bangers in 2020 including Bad Tattoo, SOS, The Low Sound, Dreamkiller, and Lonely People that caught the attention of the likes of Wonderland and Radio 1, won them Best Pop Act at the Scottish Music Awards and a nomination at The Scottish Alternative Music Awards. Anthemic, euphoric, arms-in-the-air music with an underlying honesty and reliability of love and loss. They also embarked on the deeply personal topic of mental health, particularly in men, and particularly through their experience of Scotland’s failing mental health system and Adam’s work as a Music Therapist in Scotland’s prison system, using music as a form of therapy and rehabilitation.
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