‘HARD ROCK RISING ON THE ROAD’ TRUCK TOUR

ROCKIN’ THROUGH THE UK AND EUROPE
AS PART OF SUMMER CONCERT SERIES

LIVE MUSIC PERFORMANCES STAGED ON 31 FOOT TRUCK AT OUTDOOR LOCATIONS IN GLASGOW, EDINBURGH, MANCHESTER AND LONDON IN MAY
TOUR CULMINATES AT HARD ROCK LIVE ROME – SATURDAY 12 JULY, FREE OUTDOOR MUSIC FESTIVAL, PIAZZA DEL POPPOLO

London, Thursday 24 April, 2014 – Hard Rock International are excited to announce details of their debut ‘Hard Rock Rising On The Road’ Truck Tour, which will travel the UK and Europe this summer, kicking off in Glasgow on Saturday 17 May before heading to, Edinburgh, Manchester and London, plus various European cities, before ending at the inaugural Hard Rock Live Rome music festival on Saturday 12 July.

The’ Hard Rock Rising On The Road’ Truck Tour will bring a unique concert experience in the form of a custom, 31-foot truck that converts to the ultimate live music stage to a total of 15 locations in Europe, At each stop, ‘Hard Rock Rising On The Road’ offers fans an exciting free concert experience hosted on the built-in stage, with local bands and emerging artists, plus a pop-up bar, a Rock Shop retail store and fantastic giveaways.

The tour will launch on Saturday 17 May from 4pm-8pm at Glasgow’s Soar Intu Braehead, where Scottish music fans will be able to see bands including: Fatherson, River 68’s, We Were Kings, and the London and International winners of Hard Rock Rising 2013, The Carnabys.

The tour will continue through the weekend, with Hard Rock Cafe Edinburgh will welcoming the truck on Sunday 18 May on George St between 2pm- 8pm, with performances from Titus Pullo, Shooting Stansfield, We Were Kings, and The Carnabys.

On Saturday 24 May between 6pm- 10pm the truck will be pulling into Manchester’s Cathedral Gardens for the performances of local talent Boomin, The Answer, and Fear the Fallen, plus The Carnabys.

Making the last UK stop on Saturday 31 May, London will see the truck arrive at ‘The London Piazza’ at The O2 Arena between 2pm- 8pm, with members of the public in this city hotspot treated to an exclusive performance from X Factor 2013 contestants, Kingsland Road, as well as Hard Rock Rising London winners 2014, Blind Pilgrim.

‘Hard Rock Rising On The Road’ will make its last stop on Saturday 12 July at the Piazza del Popolo in Rome where it will serve as the second stage for the first Hard Rock Live Rome music festival. Complementing the star-packed main stage, the Hard Rock Rising stage will showcase Hard Rock’s connection to the new music scene and commitment to developing bands by bringing fans the hottest new artists and talent.

Fans can visit Hard Rock’s pop-up Rock Shop to purchase the official ‘Hard Rock Rising On the Road’ Truck Tour T-shirt. The custom t-shirt (£19.95) is black and white and features the official “On The Road” logo and complete list of city stops on Hard Rock’s concert series. Other city-specific Hard Rock Cafe collectable merchandise will also be available.

Committed to supporting music and emerging artists around the globe, Hard Rock International hosted more than 25,000 live music events worldwide in 2013. The brand continues its dedication to the support of established and up-and-coming artists with through ‘Hard Rock Rising On The Road’ and Hard Rock Live Rome, providing a forum for today’s hottest talent and emerging artists.

Visit www.hardrock.com for additional details on dates, times and upcoming performance schedules.



Hard Rock On The Road Tour Schedule:

Saturday, May 17, 2014: Glasgow – Soar at Intu Braehead
Sunday, May 18, 2014: Outside Hard Rock Cafe – 20 George St, Edinburgh
Saturday, May 24, 2014: Cathedral Gardens, Manchester
Saturday, May 31, 2014: O2 Arena, ‘The London Piazza’, London
Sunday, June 1, 2014: Grand Place, Brussels
Saturday, June 7, 2014: Kölner Haie grounds, Cologne
Saturday, June 14, 2014: O2 Arena, external concourse, Berlin
Friday, June 20, 2014: Cascais Bay, Lisbon
Sunday, June 22, 2014: Parque de Atracciones, Madrid
Friday, June 27, 2014: Malamar Wake Park, Barcelona
Sunday, June 29, 2014: Nikaia Concert Venue, Nice
Saturday, July 5, 2014: Piazza Mazzini, Lido di Jesolo, Venice
Sunday, July 6, 2014: Piazza Santa Maria Novella, Florence
Wednesday, July 9, 2014: St George’s Bay, Malta
Saturday, July 12, 2014: Piazza Del Popolo, Rome

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